Quantum Collective’s Fourth Annual Whole Foods “Southwest Invasion” Touches Down in Austin, TX March 20 & 21, 2015



NEW YORK, NY -- The Quantum Collective, an innovative music marketing company that brings musicians, artists, celebrities and consumer brands together through original programs and live events, is pleased to announce their annual Southwest Invasion powered by WorldArts®, in association with Whole Foods Market® and Whole Planet Foundation®, on Friday, March 20th & Saturday, March 21st at the Whole Foods Flagship Rooftop Plaza and Patio in Austin, TX.

For the fourth year in a row, the Quantum Collective will be touching down in Austin during SXSW with one of the most talked about live music events of the year. This FREE, all ages event is open to the public, and promises to be two full days of music, food and fun from 11am - 10pm. New this year is a second stage on the ground level in the Whole Foods patio area, which will host 16 of the promised 40+ acts. The other performances will take place on the rooftop plaza, overlooking the city of Austin. Proceeds from the event will benefit the Whole Planet Foundation, whose mission is poverty alleviation through microcredit in communities around the world that supply Whole Foods Market stores with products.

The 2015 Southwest Invasion is powered by WorldArts, a new, digital discovery platform that allows artists to share their music, videos and latest content with music enthusiasts across the globe. In addition to offering fans unparalleled connectivity with musicians, WorldArts is the only platform offering exclusive exposure opportunities for emerging and established artists ranging from live streaming concerts to performances at major festivals. WorldArts also delivers live streaming concert and festival events, beginning with Southwest Invasion, and a sharable news engine featuring original and curated content in the form of breaking news, artist profiles and Q&As, and much more.

Celebrating its launch, WorldArts is offering an opportunity for two artists to perform at the Southwest Invasion (one act each day). This special opportunity is open to any individual musician or band worldwide. Those selected will receive a trip to Austin, including travel and accommodations, room and tax, and transportation. To qualify for this exclusive Southwest Invasion opportunity, artists must visit WorldArts.com to submit a video of an original song in any genre.

The 2015 Southwest Invasion is in association with Whole Foods Market and Whole Planet Foundation. Primary partners are Klean Kanteen and Lagunitas. Additional sponsors include Lifeway Kefir, Organic Gemini’s TigerNut Horchata, Bhakti Chai, Section 101, Riptide, and Red Boot PR. Media partners include Women In Music and Austin Fusion Magazine.

Previous Southwest Invasion showcases featured performances by Imagine Dragons, The Lumineers,

Pentatonix, A Great Big World, Lisa Marie Presley, Matisyahu, G. Love, Suzanne Vega, Capital Cities, ZZ Ward, Rick Springfield, Kenny Loggins, Delta Rae and others. Many of those artist performances can be viewed at http://QuantumCollective.com/. This year’s full lineup is expected to be announced next week. RSVP for the event is encouraged for the public at http://qc2015.eventbrite.com/.

About Quantum Collective: The founders and producers of the Quantum Collective include Liz Leahy, CEO of Music Tech Company Section 101, and Dan Silver, Vice President of Creative and Sr. Producer at Riptide Music Group. Section 101, a leading website platform for music, arts and entertainment brands, allows consumers to create beautiful customized websites that are both effective and easy to use. Liz’s achievement within this space has made her a much sought after leader in digital marketing and branding. Her team is instrumental in driving the style of the Quantum Collective, and they provide all of the original creative design and branding for the event, online content, web design and hosting. Riptide Music Group is a Sync focused Publishing company specializing in worldwide placements for major and independent artists in Advertising, Film, Television, Film Trailers, and Video Games. As an artist and music producer, known as Silver Sessions, Dan brings a valuable artist perspective. His unique approach to curating live talent for the Quantum Collective continues to yield a stellar two-day lineup including emerging and well-established artists.


For more information on the Quantum Collective Southwest Invasion powered by WorldArts, please contact Laura Goldfarb at Red Boot PR: Laura@redbootpr.com, 617.407.7284.

Facebook.com/QuantumCollective Twitter: @QuantumCollect Instagram: @QuantumCollective #QuantumParty 


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